It might not seem easy to get too terribly lost in Zug - a city of only 30 000 inhabitants.
Jokingly described by one die-hard crypto head and Palo Alto transplant as a "lovely overpriced village," Zug is charming enough to explore, but somewhat harder to "get into" if you roll into town expecting to find a huge sign, welcoming you to Crypto Valley.
Read MoreMarketing comes in many flavors, regardless of whether you're a startup marketing a cutting-edge technology or an established company building out your business.
Read MoreAt the Adobe Summit this week in Las Vegas, the company introduced what could be the ultimate customer experience construct, a customer experience system of record that pulls in information, not just from Adobe tools, but wherever it lives. In many ways it marked a new period in the notion of customer experience management, putting it front and center of the marketing strategy.
Read MoreLike many sub-categories of startup marketing in crypto land, crypto PR has been generally viewed as an expensive and yet necessary evil - one which teams ignore at their own peril.
Read MoreThe head of digitization at UBS Switzerland is taking on responsibility at a project that carries huge significance for Swiss business at large.Andreas Kubli, head of multichannel at UBS Switzerland, is a member of the new board of Swiss Sign, according to a statement released by the company on Monday.
Read MoreGarrett Camp, co-founder of Uber, is to launch a new cryptocurrency, Eco, with a testnet expected in six months targeting usability and payment services.
Read MoreWhat separates financial institutions that cultivate killer ideas from others who ruthlessly crush the creative spirit out of their employees? Why do most banking providers struggle with innovation while others, like Idea Bank in Poland, are putting ATMs in cars? Or Barclays, who has Pay@Pump, a contactless payment system that allows thirsty customers to get a pint of beer without waiting in line at the pub. If your bank or credit union struggles with innovation, you can turn that around. But only if you address some key issues first.
Read MoreCryptoland has its pioneers, its visionaries - and its scribes. But the top crypto journalists of the world won't include a long list reporters from household-name media outlets.
Read MoreReflecting growing concern among European political elites, the European Think-tank Network on China (ETNC) published a grim report in December detailing the scale, nature, and implications of Chinese foreign direct investment in Europe.
Read MoreIn guidelines published today, the Swiss Financial Market Supervisory Authority FINMA sets out how it intends to apply financial market legislation in handling enquiries from ICO organisers. The guidelines also define the information FINMA requires to deal with such enquiries and the principles upon which it will base its responses, creating clarity for market participants.
Read MoreThe financial-services industry is in the middle of a storm and faces pressure from many sides. Expectations and impacts from the following groups become increasingly demanding...
Read MoreAmid booming investor enthusiasm for cryptocurrencies, one country in particular has been making serious efforts to capitalize on the trend and build up a powerful domestic cryptocurrency industry — Switzerland.
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