Most people think that PR is a dark art - but they don’t realise that the foundation of a good, long-term strategy depends first and foremost on a having a solid company blog. Here are 5 reasons why - and what to do about it.Read More
What can I do to get coverage in the media for my blockchain startup? What can I do to attract the attention and interest of the top blockchain journalists in the industry?
These are common questions among startup founders - and they are good questions to ask.Read More
Knowing how to approach crypto journalists is a skill and a rare one at that. Public relations for that matter - much like sales - remains a dark art, one that seems to many to be almost magical.Read More
Like many sub-categories of startup marketing in crypto land, crypto PR has been generally viewed as an expensive and yet necessary evil - one which teams ignore at their own peril.Read More
Cryptoland has its pioneers, its visionaries - and its scribes. But the top crypto journalists of the world won't include a long list reporters from household-name media outlets.Read More