Crypto Valley in Switzerland has grown to be a global mecca for startups from around the world. Many of them decide to set up shop in Zug, Zurich or Geneva - and end up looking for a place work - hence the need for a convenient co-working space to operate from.
Read MoreHiring a fintech PR firm is probably the last thing you want to do. But when you do, there are a few things you should keep in mind to help you make a wise choice.
Read MoreIf your startup is “born and raised” in Switzerland, then you probably know that finding as significant amount of venture capital for your project will be a challenge. But there is something you can do about that.
Read MoreMost people think that PR is a dark art - but they don’t realise that the foundation of a good, long-term strategy depends first and foremost on a having a solid company blog. Here are 5 reasons why - and what to do about it.
Read MoreWhat can I do to get coverage in the media for my blockchain startup? What can I do to attract the attention and interest of the top blockchain journalists in the industry?
These are common questions among startup founders - and they are good questions to ask.
Read MoreOne of the most critical parts of getting set up with a blockchain/crypto projects is finding good legal counsel. In fact, you might say it is the most important piece of the puzzle - at least to start with.
Switzerland has gained a reputation as a world leader in legal innovation - as evidenced in the number of crypto projects coming to Crypto Valley and looking for help and guidance.
Read MoreKnowing how to approach crypto journalists is a skill and a rare one at that. Public relations for that matter - much like sales - remains a dark art, one that seems to many to be almost magical.
Read MoreThe world is overrun by crypto events and crypto conferences.
But how do you know which ones to attend? Are the hefty price tags worth it? Here are a few things to keep in mind…
Read MoreIt might not seem easy to get too terribly lost in Zug - a city of only 30 000 inhabitants.
Jokingly described by one die-hard crypto head and Palo Alto transplant as a "lovely overpriced village," Zug is charming enough to explore, but somewhat harder to "get into" if you roll into town expecting to find a huge sign, welcoming you to Crypto Valley.
Read MoreLike many sub-categories of startup marketing in crypto land, crypto PR has been generally viewed as an expensive and yet necessary evil - one which teams ignore at their own peril.
Read MoreCryptoland has its pioneers, its visionaries - and its scribes. But the top crypto journalists of the world won't include a long list reporters from household-name media outlets.
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