Technology is rolling into the world of real estate and generating a great emoting of interest. But adopting proptech solutions simply for the sake of being innovative isn’t enough to make customers fall in love with those who use them.Read More
Knowing how to approach crypto journalists is a skill and a rare one at that. Public relations for that matter - much like sales - remains a dark art, one that seems to many to be almost magical.Read More
The world is overrun by crypto events and crypto conferences.
But how do you know which ones to attend? Are the hefty price tags worth it? Here are a few things to keep in mind…Read More
Decentralized application development is harder than it should be.
That's the guiding framework behind Clovyr, a new startup launched by two former JPMorgan blockchain employees that seeks to provide a new layer of enterprise-driven services between blockchains and user-facing applications.Read More
WHETHER IT IS Cambridge Analytica gaining access to private information on up to 87 million Facebook users, or the large-scale data breaches at Equifax or Yahoo, alarmingly loose standards for the use and protection of customer data continue to fuel a backlash against large tech companies.Read More
It might not seem easy to get too terribly lost in Zug - a city of only 30 000 inhabitants.
Jokingly described by one die-hard crypto head and Palo Alto transplant as a "lovely overpriced village," Zug is charming enough to explore, but somewhat harder to "get into" if you roll into town expecting to find a huge sign, welcoming you to Crypto Valley.Read More
Marketing comes in many flavors, regardless of whether you're a startup marketing a cutting-edge technology or an established company building out your business.Read More
At the Adobe Summit this week in Las Vegas, the company introduced what could be the ultimate customer experience construct, a customer experience system of record that pulls in information, not just from Adobe tools, but wherever it lives. In many ways it marked a new period in the notion of customer experience management, putting it front and center of the marketing strategy.Read More
Like many sub-categories of startup marketing in crypto land, crypto PR has been generally viewed as an expensive and yet necessary evil - one which teams ignore at their own peril.Read More